1. Discovery
Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, and by undertaking research.
Deliverables may include:
- Insights discovery workshops
- Audience/user research
- International exemplars
- Competitive analysis
2. Strategy
Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and mediums to reach them.
Deliverable may include:
- Brand positioning
- Visual positioning
- Tone of voice
- Messaging matrix and hierarchy
- Digital opportunities
- Materials assessment
3. Expression
Taking the strategic insights, we design the visual elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.
Deliverables may include:
- Ideation territories
- Design concepts
- Audience journey maps
- Environmental design
- VR and AR experiences
- Interactive ideas
4. Execution
Applying the thinking and design idea allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.
Deliverables may include:
- Branding signage
- Wayfinding signage
- Displays & exhibitions
- Culture motivation environments
- Interactive modules
- Workplace graphics
- Fit-out and installation
5. Post-live
Our work doesn’t end when a campaign, brand or website goes live. At the post-live stage, the focus is on monitoring performance, continual improvement and learning. This allows the results to be maximised and a head start for the next project to be achieved.
Deliverables may include:
- Effectiveness monitoring
- Improvements & enhancements
- Maintenance
Kermadecs programme results in success
Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...
Workplace graphics to 'live' in the brand
To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...
The 5 day Visionarium
The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...
Kermadecs programme results in success
Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...
Workplace graphics to 'live' in the brand
To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...
The 5 day Visionarium
The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...
